PPC (Pay per Click) and Paid Advertising

Managing paid resources is all about tracking the results from each campaign and moving funds to the ones that are bringing in the most engagement. Please allocate a bare minimum of $2,000/month for semi-competitive keywords.  Google Ad Words alone is quite pricey depending on your market.  You can reduce or entirely avoid these costs with successful SEO rankings.

Other costs can include paid directories, industry websites, niche market websites, and memberships.  Most of these resources are annual fees and some are one-time only.  These listings not only directly send targeted traffic, their links to your website are essential for SEO.  Allocating approximately $500/mo and half of the annual budget might be used in the first couple of months of the campaign due to annual listings.  We recommend these resources over PPC if your budget is restrained.  

We will be glad to research your market and provide a more accurate breakdown.  Please signup for a Free Consultation.