Managing your social media accounts is a must. You can be as creative as you want with social media. For the basics, always highlight new products and positive company news. Your messages should be broadcast on Facebook, Instagram, and Twitter, among a few others. There are tools that allow you to manage all of these accounts through an interface that publishes to all of them. Once we have sent several and have a baseline of reports we can narrow down the time and day(s) that sees more engagement.