Internet Marketing
Indomedia offers a full suite of internet marketing and management services for your Glenwood Springs or Aspen business. From on page SEO, off page link building, resource management, and targeted campaigns, we will customize the services that you need when you need them.
Search Engine Optimization (SEO)
Ranking in search engines for your primary keywords is still one of the most effective techniques to drive sales as it builds trust with the client. The basics include keyword research and optimizing your pages and posts, locating related industry links, and monitoring your competitors to focus on the important phrases. Keyword rank positions are tracked weekly.
Email Marketing
For email marketing, we import your current list and collect new emails from the website. Depending on your needs, lists can be separated into groups, for example retail customers and wholesale customers. An occasional promo/giveaway is a great way to build your list.
Social Media
Managing your social media accounts is a must as their reach is so huge and has the ability to go viral. You can be as creative as you want with social media. For the basic, always highlight new products, generally positive company news, and contests. Your message should be broadcast on Facebook, Instagram, and Twitter, among a few others. There are tools that allow you to manage all of these accounts through an interface that publishes to all of them. Once we have sent several and have a baseline of reports we can narrow down the time and day(s) that sees more engagement.
PPC (Pay per Click) and Paid Advertising
Managing paid resources is all about tracking the results from each campaign and moving funds to the ones that are bringing in the most engagement. Please allocate a bare minimum of $2,500/month to enter into this market.
Reputation Management
There are no shortage of trolls that find pleasure in trying to hurt your business. We recommend responding to all positive messages and offer thanks as this will make it much easier to shut down the trolling. Their are a variety of sites that will require interaction such as Yelp, TripAdvisor, and niche specific review sites.
Analytics and Tracking
They key to improving your online efforts is the ability to track engagement and sales from each campaign. Google Analytics is the industry standard and can track referral source to point of sale or highlight where users abandon the site.